I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your marketing message will not stick unless you have a receptive audience. Trying to sell to people before they know, like and trust you is just a waste of money. Don’t leave your marketing just fall to the ground. Use the sales funnel as an important tool in your marketing process and make sure everyone understands it throughout the organization. Your 1st step, should be a Marketing Assessment for yourself!
