thru Adaptive Marketing Practices
How do you go about creating sales channels and making them not competitive with each other. It is a pretty tall order in today’s world and one that really takes quite a bit of time so that they and yourself are not competing with each other. The Channel Advantage is a good book to start Read More …
This is a decision tree that I acquired from the Free Management Library many years ago. I recommend them as a very viable source of information. But to continue on with my series of blog post, on Mirror Marketing, the first requirement we had was to formulate the decision process of the customer. Many will Read More …
Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely Read More …
Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …
Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …
Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …