A Full refrigerator is overrated!
Technorati Tags: Marketing,Target Market,Core Message,Ideal Client
Tag: Systems Thinking
Event Planning – Use Kaizen Plan
I have been trying to find a good layout for Event Planning that I can use in conjunction with my SPIDER Launch Principles and continuously go back to the basic principles of holding a Kaizen Event for planning practically any type of event. A brief overview of using a Kaizen Event format for an event: Read More …
Prepare to Advertise!
If you have followed me at all, you realize that I am not a big believer in advertising as defined by most people. I do believe in 2-step advertising and especially if you have something of perceived value that you can offer to a prospect. Let us define 2-step by John Jantsch of Duct Tape Read More …
Lean Marketing House – Foundation
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures make up these actions and what I call, executable or check-off type Read More …
Lean Marketing House Overview
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
Toyota Lean House Re-built for marketing
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …