The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system.
I took the liberty of re-building the Toyota Lean house to what I believe is a great structure for today’s marketing. I am going to do a series of blog post on this structure but the three central themes of the structure is Mirror Marketing(Lean), Measurement(Six Sigma) and Target Marketing(Channel Management).
Without understanding these central themes thoroughly, the answer you receive from most people is that there is not one thing that works. Why do you think that answer is so prevalent? Study the Lean Marketing House and tell me what you think it is?