Lean Sales and Marketing Cycles are Knowledge Building Tactics

When you discuss Lean Sales and Marketing, PDCA Cycles and how Continuous Improvement can be used; people jump to a couple of basic conclusions. When you throw in additional words like quality, effectiveness and efficiencies they dig deeper and more often than not forget to take a ladder with them. Many of my writings even Read More …

Are these your marketing tactics this year?

“NEW” tactics used this year Create a new website. Take outdated website and improve it for better navigation and SEO. Create a storefront on site to let your customers buy products online. Test one new advertising venue every month. Track results and when you find one that works, expand it. Advertise your business in local Read More …