Managing Customer Value
Many of us when we think about User Personas, Buyer Personas, User-Experience Design or whatever flavor we would like to call it, feel that it is this mysterious process that is highly technical or very creative. Well the truth is that you can make it whatever you would want but the best User Personas are Read More …
Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
In the last few weeks I’ve been just blasted with e-mails, blog posts and other types of advertising. The headlines have been saying things like: 10 ideas for marketing in a tight economy. Recession proof your business. How to successfully market, your small business in tough times Recession-Buster That was an afternoon check of my Read More …