Are User Personas that tough?

Many of us when we think about User Personas, Buyer Personas, User-Experience Design or whatever flavor we would like to call it, feel that it is this mysterious process that is highly technical or very creative. Well the truth is that you can make it whatever you would want but the best User Personas are somewhere in between. Being a little quantitative and a little qualitative adds the proper dimensions. After all, we are required to come to some type of agreement on what constitutes an appropriate User Persona. 

Matt Magain in this video explains not only what UX Design is, but also why you should learn more about it, regardless of your job. Check out for tips on how to get started in UX.  Music track: "Bounce" by Randy Conrado, a musician from New York. Check out his other stuff at


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