Managing Customer Value
Finding and hiring the right Fractional Marketing Officer (FMO) for your manufacturing company is not a walk in the park. Considering the vast pool of marketing consultants and specialists available today, it’s akin to searching for a needle in a haystack. This task, though challenging, is critical in bridging the gap between your company and Read More …
Problem-solving in sales strategy, where creativity meets logic and innovation fuels results. The essence of every successful sale lies in the ability to solve a problem, a talent that is becoming indispensable in the sales sector (The Center for Sales Strategy Blog). You may ask why problem-solving is so crucial. It’s simple. Businesses that master this Read More …
A Market Opportunity Map is a strategic tool used in business to identify potential growth areas. It helps companies visualize markets they can enter or expand within by analyzing different dimensions, such as customer segments, geographies, and product categories. The purpose of this map is to prioritize opportunities based on their attractiveness and the company’s Read More …
The importance of a robust online presence cannot be overstated in the dynamic manufacturing world. With the digital space becoming increasingly crowded, more is needed for manufacturers to have a website. They must also actively engage in digital strategies that ensure they are easily found, understood, and accessible for business in their international target markets Read More …
Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers. Here, we look at the importance of targeting non-customers and the statistical evidence underscoring their brand growth potential. Article Sources: Oxford University Publications How Brands Grow: What Marketers Don’t Read More …
It is essential for manufacturers to continually evaluate and evolve their marketing strategies to stay ahead of the curve. As we look towards the upcoming year of 2024, it becomes increasingly important for brands to enhance their visibility and drive sales like never before. Industry experts agree that mastering the art of manufacturer marketing is Read More …