Managing Customer Value
Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivate the audience to take a specific action. From striking emotional chords to leveraging social proof, persuasive advertising encompasses a range of strategies to guide consumers toward a favored outcome. What is Read More …
The noise at the top of the funnel is just too great to accomplish much with an unproven funnel. You define a persona, acquire a list or use PPC, create an autoresponder, and go through that hierarchy-type thinking to find the decision-maker if it is a substance purchase. It requires Harry Potter-like magic thinking and Read More …
This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can effectively capture existing demand, nudging prospective customers toward purchasing. Sources: https://www.factors.ai/blog/the-principles-of-modern-b2b-marketing-part-1-brand-building-vs-sales-activation https://www.forbes.com/sites/theyec/2020/11/12/whats-the-difference-between-sales-activation-and-brand-building/ https://renouncreative.com/brand-building-sales-activation/ Understanding Sales Activation and Effective Marketing Reach Sales activation is the turning point where a prospective Read More …
Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …
Companies need a fresh approach that breaks the mold and resonates with their target audience on a deeper level. This is where experimental marketing campaigns come into play, allowing businesses to strategically innovate and unleash their true potential in connecting with customers. Experimentation is an essential part of innovation. It is the link between generating Read More …
One powerful tool that can elevate a manufacturer’s performance is market research. Manufacturers can unlock unparalleled insights that enable them to make informed decisions and outperform their competitors by thoroughly understanding their target markets, industry trends, and consumer preferences. In this article, we explore the significance of manufacturer market research and how it empowers companies Read More …