Managing Customer Value
This is the part of your business that you, as a founder and CEO, will have to spend the most time on. Your business is built around answering one question: How do we solve this problem? How do we make this easier for people? It’s not enough to know that it can be solved and Read More …
The modern-day marketing campaign is more flexible and consists of multiple smaller campaigns that can quickly adapt to current conditions. This may include changes in messaging, target market, channels, or other elements. The goal is to have a general plan in place that can be quickly modified as needed. This approach requires a different way Read More …
If you’re looking for a way to help your marketing team be more productive, you should consider using action learning sets. Action learning sets are educational development tools that can help your team members learn new skills and techniques more quickly. Additionally, action learning sets can help you create more productive client partnerships. What Read More …
Predictive analytics can help businesses understand customer behavior and predict future buying patterns. To do this, businesses must determine how to collect and manage their customers’ data effectively. Customer data is the lifeblood of predictive analysis because it provides insights into who your customers are, what drives them to buy from you, and how they Read More …
Organizations today face an ever-changing landscape and must continuously adapt their strategies to survive and thrive. While many companies have a clear vision and strategy, they often fail to activate or implement these strategies effectively. As a result, these companies miss out on opportunities for growth and fall behind their competitors. To avoid these pitfalls, Read More …
Stakeholder Engagement Mapping Stakeholder engagement is a collaborative process of research, debate, and discussion from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum. It is a prerequisite for effective stakeholder consultation and should be an integral part of any project or initiative. Stakeholder engagement mapping helps identify the purpose Read More …