A Visual Representation of the Relationship between Customers, Concepts, and Ideas

A sales inquiry conceptual map can help you understand the relationships between different concepts and identify the key ideas you need to focus on. To create a conceptual map, start by brainstorming a list of key concepts related to sales inquiry and then link them together with precise phrases. This visual represents the relationships between Read More …

Value Propositions with Cindy Barnes (Audio Version)

This is an audio compilation of the entire interview with Cindy Barnes. Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, showing readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business Read More …

Value Propositions with Cindy Barnes

This is a compilation of the entire interview with Cindy Barnes. Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, showing readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business leaders Read More …

Value Proposition: Connecting Product to Market

This practical title, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business leaders – demonstrating why having a strong value proposition is so important Read More …

Value Proposition in Service Design

Cindy Barnes co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a Read More …

Why a Value Proposition

Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. Follow Cindy on Twitter: @cindy_barnes Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance Read More …