How Marketing Creates Value – Rackham

Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it.  In Rackham fashion, he Read More …

Value Stream Map ur Customers buy Process

Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …

Value Stream Marketing and Marketing Kanban concepts featured on Lean Nation Radio

Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten.  We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban.  This is an important topic and I’m looking Read More …

Value Stream Marketing – Reduce Waste

Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …

Value Stream Marketing – Improve your Cycle Time

Many people believe that to apply Value Stream Marketing using Lean Techniques, it is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a Read More …

Value Stream Marketing – Reduce your Work in Process

Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …