Managing Customer Value
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …
The Advanced SEO’s Guide to Choosing the Right Domain Name. Did you know… * Drugs.com sold for $830,000 * CreditCards.com sold for $2.75 million * Wine.com sold for $2.9 million * AsSeenOnTv.com sold for $5.1 million * Business.com sold for $7.5 million * Poker.com is estimated to have sold Read More …
Name the most famous documents! Most of U.S. origins will name the Declaration of Independence or the Gettysburg Address. Most Englishman would name the Magna Carter. Imagine, with one piece of paper people have changed the world! Business today competes on clarity and there is not anything that drives execution more than clarity. And without Read More …
Name the most famous documents! Most of U.S. origins will name the Declaration of Independence or the Gettysburg Address. Most Englishman would name the Magna Carter. Imagine, with one piece of paper people have changed the world! Business today competes on clarity and there is not anything that drives execution more than clarity. And without Read More …