The Agile Process According to ChiefMartec

Scott Brinker is the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.  Scott’s goal was to help marketers at all levels — even those with no technical background or Scott Brinkerinclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Scott can be found on the web @ChiefMartec.

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