Geurt Jan de Heus is a medical doctor by training. After several years in management positions in the pharmaceutical industry, he changed his life and career to join RoutsLaeven. This small agency, founded 30 years ago, specializes in negotiation training, coaching and consulting.
Geurt Jan is passionate about making the world a better place through more ‘constructive dialogues’. These dialogues are grounded in an open and exploratory mindset, with respect for others and yourself, aiming for fair distribution and fair processes. Helping others to live out these principles with confidence and agility, even when confronted with the oppositional win-as-much-as-you-can style is an important part of his mission. With his 20-plus years, Geurt Jan is frequently asked to act as an advisor during difficult negotiation processes involving the public sector, larger corporations, and family businesses.