About :: Business901

About

Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Joe put himself through college utilizing the GI Bill, the result of being a member of the 82^nd Airborne Division, and as a welder at Asphalt Drum Mixers. This hands-on approach and an education in both in Electrical and Mechanical Engineering has served him well becoming President of that company and later leaving to own Barlow Marketing, re-start Burke Heating Systems and Asphalt Machinery Corporation. He has over 30 years in the process equipment field and still regularly consults on some of the more difficult issues encountered.

He is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.

What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” – James R.

“Joe Dager is a leading author on Lean Six Sigma and Marketing and frequent contributor to the Lean Six Sigma Group community. Joe Dager is an experienced transformational executive and Lean Six Sigma Black Belt with deep expertise in implementing value stream marketing systems that assist his clients in achieving rapid results in reaching their targeted customer markets. Joe is polished in the various online networking tools that enrich messaging in areas like podcasts, blogs, audio and video media, event marketing, and qualifying leads into prospects for rapid business development of opportunities. If you are in need of a professional lean six sigma consultant in sales and marketing processes, I recommend networking with Joe Dager, I am confident you will find his approach simple and results-focused.” – Steve B.

About Business901

We believe in creating a Lean system. Why? Because our experience is that a Lean system will always outperform any other approach in getting all the customers you need, maintaining customers and working with people you like and trust and who will be loyal to you and refer others to you forever. This is a minimum of a 90-day to a 1-year program that you commit to. The initial half of the cycle is very intensive and requires a strong commitment both from a strategic and implementation viewpoint .

Here is some initial sequence of steps we will use to create a Lean Marketing System in your organization. It ensures you carefully think through what outcomes we want to create, what supports and barrier we need to plan for, and who we have to involve within your organization to guarantee success.

What are your targets? How will we measure success? Few have money to burn, and we must ensure we are tracking and measuring effort and investment against objectives.
What are you presently doing and how do your stakeholders feel about them?
What is your present value proposition for retaining customers? What is your present value proposition for acquiring customers?
Do you understand your customer’s decision making process? For each product/market segment?
What’s your investment strategy – not only in media, but in time and events?

HERE ARE SOME GUIDELINES:

We generally find that about 30% of organization budgets go to fees, creative and production, with 70% going to media, materials, internet presence and other out of pocket expenses. Over time, this usually shifts to 80%/20%, as we don’t need to recreate materials and programs from scratch.

Your monthly fee after that depends on how much you want to do yourself. For example, you may want to schedule a day a month to review your plans and programs, and provide strategic coaching. On the other hand, you may need us to do the work: manage projects, find suppliers, prepare media plans, manage public relations and events, create flyer and ad templates and scripts.

Contracts are as long as makes sense to both of us – it may be that you need us more early in the year and then want to do more yourselves once the programs get going.

I have managed, owned and operated a variety of small businesses. I know how to deliver services to my clients. In this process you will learn how to do a lot of things but more importantly discovering what you are able to do yourself and what needs to be hired out. This knowledge is what I hope to pass on to you.

If you want to learn more about Business901, start a conversation with us. We can be found @

Web/Blog: http://www.business901.com

http://www.linkedin.com/in/business901 – Linked In

http://www.facebook.com/profile.php?id=838855901 – Facebook

http://business901.stumbleupon.com/ – StumbleUpon

http://www.flickr.com/photos/business901 – Flickr

http://www.twitter.com/business901 – Twitter

http://youtube.com/biz901 – YouTube

http://www.slideshare.net/business901 – Slideshare

http://digg.com/users/business901 – Digg

http://friendfeed.com/business901 – Friend Feed

http://delicious.com/business901 – del.icio.us