VSM Registration
Value Stream Marketing
These webinars will discuss utilizing the Value Stream Marketing Concept and how to apply a Marketing Kanban to your marketing process.
Using Lean techniques not only improves the process, but can offer a substantial cost savings.
Each Participant will receive the E-Books
Value Stream Marketing & Marketing Kanban
Business901 will introduce the Value Stream Marketing Concept and develop a Marketing Kanban Program. We want our participants to learn how to utilize a Sales and Marketing Value Stream which is an entirely different procedure than your typical Marketing Funnel.
Dager says, “This is not another system building approach but rather an action orientated program that organizes and develops your marketing efforts into a customer driven process. We will take the Value Stream created and walk you through theory and into practice. I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a flood of increased sales. Not only will this method increase sales, but it will decrease your marketing cost in a relatively short period. The end result is a continuous improvement process to keep your marketing ahead of the competition.”
Implementing Value Stream Marketing is a complete 28-day program based specifically on addressing these issues:
- Lean Sigma Marketing Principles
- Creating a Current State Map
- Simplifying and removing waste in your marketing
- Controlling your Work in Process
- Creating a Customer Centric Budget
- Creating your Marketing Kanban
- Determining your Constraint
- Putting your Value Stream into Action
Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. You will signed up to start on
the 2nd Thursday and for the following 28 days. There is a limited
number of seats.
Session
1: 60 minutes(Thursday@ 1:00PM)
Session
2: 60 minutes(Friday@ 1:00PM)
Session
3: 60 minutes(Monday@ 1:00PM)
Session
4, 5, 6: 45 minutes(Thursday@ 1:00PM)
In addition to the six live webinars and coaching sessions, the program includes:
- White papers and resources
- Website where participants can interact and find additional training resources
- Weekly email support between class sessions
- Review of individual marketing action plans with feedback
- All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.
About Joe Dager: Joe, the owner of Business901 is a Lean Six Sigma Black Belt. Business901 is a progressive company providing direction in areas such as Lean Six Sigma marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
Reliable and Measurable Marketing!
