A Full Refrigerator is overrated – Food Rots

1. Identify the need A good reason, why I think a full refrigerator is overrated, FOOD ROTS. Think about how your own refrigerator is used. The kids come home, they open the refrigerator up, they look at it and do not see anything to eat and it’s full! When they do use it, they never Read More …

Equipment Manufacturer – Need a Marketing Plan?

  Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision:  The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …

John Jantsch is right on target with the Changing Face of SEO

This is what I have been talking about for so many months and John says it so eloquently: Read this post at least twice. This content from: Duct Tape Marketing encourage you to read the entire post and the comments. Search engine optimization has changed dramatically over the past few years. The shift is from Read More …

Marketing Power Groups

Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …

SECOND-STAGE ENTREPRENEURS – Is that you?

Characteristics of Second-Stage from the Edward Lowe Foundation: Second-stage companies are those that have grown past the startup stage but have not grown to maturity. They have enough employees to exceed the comfortable control span of one owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale professional management team. Read More …