thru Adaptive Marketing Practices
Why waste everyone’s time? Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or Read More …
In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use Read More …
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …
This content from: Duct Tape Marketing : Collaboration as a Total Business Strategy The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally Read More …
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …
Typically, we spend our time complicating the choices rather than simplifying them. As we make the choices easier for people the quicker they react and the quicker they will process through your sales funnel. Key trigger words and actions can sometimes assist you in determining the next step required with your clients. Use the trigger Read More …