How I would Market your Company? – Step 3 of 10

You want me to start marketing your company today. Here is what I would do: 3.  Review how your product helps your customer and all the material you have to support that. So, simply stated, what does your product do? How does it help your customer?  How does is save your customer money? And what Read More …

How I would Market your Company? – Step 2 of 10

You want me to start marketing your company today. Here is what I would do: Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing it! I already know the answer, 50% of your marketing works, you just don’t know which 50%. Well, set Read More …

How I would Market your Company? – Step 1 of 10

You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. When I do this step, I am usually handed a tri-fold brochure, tons of product material, post cards, 4-color advertisements and Read More …

How I would Market your Company?

You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing Read More …

Marketing Plan Pro, Lean Principles Applied

I enjoy using off the shelf standard products, they usually work. and adapt them to my use. Saves a lot of customization cost and the upgrades are cheap. I created this 18 page e-book to let you review my thoughts on using Lean Six Sigma principles and applying them through the Marketing Plan Pro software. Read More …