thru Adaptive Marketing Practices
Do you meet the criteria that successful customer-centric companies set? In this podcast, we explore this term and find out what it really means to be Customer Centric. Author Bob Thompson, an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob is founder and CEO of CustomerThink Read More …
Having a little fun this week and offering the Marketing With Lean 5 PAK as a contest on Facebook. After every 50 likes I will randomly choose a winner. Next Winner chosen at 500 Likes Be Eligible to Win Marketing With Lean 5 PAK
The original seven wastes (Muda (Japanese term)) were defined by Taiichi Ohno, the father of the Toyota Production System. These wastes have been often been redefined to better fit new organizations, industries, or external pressures. One redefinition of these wastes for service operations by Bicheno and Holweg (2009) is as follows: 1. Delay on the Read More …
Sprinkled throughout my website you will find these Infographics on Lean Sales and Marketing. However, I have never shared them as a set and thought they would make a nice collection. Lean Marketing Bundle of InfoGraphics from Business901 Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up Read More …
Ideal Marketing is No Marketing Ideal Sales is No Sales What is Ideality? As defined in the book, Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) co-authored by John Terninko: Ideality is defined at the sum of a system’s useful functions divided by the sum of its undesired effects. This theoretical measure Read More …