thru Adaptive Marketing Practices
A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps in the value stream for Read More …
Lean Marketing may be a fuzzy concept to some, can you explain your approach and how it applies to the typical organization? In my thinking, Lean Marketing still has it’s genesis in the 5 basic principles of Lean. However, I take a slightly more outside in approach in explaining it. More what I would call Read More …
The Gemba Academy offers lean consulting, lean and six sigma training, and executive level lean transformation experience. As they say, “We’re lean and six sigma experts first, who then learned how to create great training videos.” I can attest as that they do a great job as I have experienced first-hand their training and for Read More …
(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …
A short outline on how I think and practice Lean. I view Lean from the lens of PDCA sandwiched in between SDCA and EDCA. SDCA and PDCA prepare you to maximize EDCA or Design. I like to use the term EDCA learned from Graham Hill to designate the Explore aspect of Lean. I view it as Read More …
A lot of us will procrastinate writing a marketing plan and for good reason. Planning is painful. If done correctly, it forces us to face current reality. Adding insult to injury, it forces us to face future reality. It is simply a disheartening process for most. I wrote an outline on what I think a Read More …