Are There Rules For Increasing Creativity?

Part 2 of 5 on the Creative Process You can watch the entire series on the Business901 YouTube Channel One of the country’s leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His book Group Genius shows us Read More …

The Adjacent Theory of Infectious Diseases for Sales and Marketing

Those that understand the idea of clustering and the Funnel of Opportunity versus some type of Sales Funnel manipulation will see the connection between infectious diseases and marketing. Several years back, I first ventured into the field of Biomimicry, Biomimicry for Design, Biofield for Sales, and found it very interesting. This past quarter I tried a Read More …

Value Propositions with Cindy Barnes (Audio Version)

This is an audio compilation of the entire interview with Cindy Barnes. Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, showing readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business Read More …

Gojko Adzic on All Things Agile

This is a compilation of the entire interview with Gojko Adzic. Adzic specializes in agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 Read More …

Value Proposition: Connecting Product to Market

This practical title, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business leaders – demonstrating why having a strong value proposition is so important Read More …

IT’s the Business Model

Gojko Adzic won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a strategic software delivery consultant who works with ambitious teams to align software delivery Read More …