Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …
I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …
Vlog I just started thinking about blogging!!! That’s right, a blog is a video blog. It is really not that new and while familiar with YouTube, there are some subtle differences. Can I tell you what the differences are? Why think it might terms I could. But it’s really about what you think the differences Read More …
Mitch Joel of TwistImage did not ask the question but said: You are expected to have a Social Media Presence! He backed it up with these statistics: "93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media. And more.. Read More …
I was listening to Groundswell this week and they made an excellent point that I felt should be elaborated on. They simply state that you do not own your brand, your customer does? Not Hershey, Not McDonalds, Not GM, but the customer. I have always been a proponent of telling people the best money they Read More …
I just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and Read More …