The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book will also contain chapters on Co-creation, Design Thinking and provide a framework for organizing sales and marketing teams.
The book is approximately 60 days away from completion. Anyone that purchases the Lean Marketing House Trio on the Business901 website will receive a free download of this book when it is released. I would recommend reading the others before this one anyway.
P.S. Don’t think you need a Sales Team quite yet? Read McKinsey Quarterly: We’re all marketers now
Related Information:
SALES PDCA Framework for Lean Sales and Marketing
Profound knowledge for Lean Marketing
If all of us need to be marketers, what’s the framework?
The 7 step Lean Process of Marketing to Toyota