Progression of Economic Experience –

In this video, Joe Pine introduces the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear the message direct from Joe Pine. 

 

Related Information:
Successful Lean teams are iTeams
The importance of PDCA in Marketing
Scaling the Customer Decision Making Process
Can the customer be front stage in your organization?