Lean Marketing with A3 Thinking

Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach. Please watch this Read More …

Using the One Page Project Manager

I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a phone call that I was the first one to write a review on the first book. Since then, they have added three more books to the collection with the most Read More …

Seeking Perfection in Lean Sales and Marketing

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop. Would you like this delivered to your inbox? An Read More …

Scribing the new Lean Storyboard?

Storyboarding is a popular way of transferring the details of a Lean or a Six Sigma project to a graphical representation. Very much like your child’s fifth grade science fair project. The purpose is to summarize your team’s efforts and let other people outside of the team understand them. In some instances, a Lean A3 Read More …

A3 Problem Solving and a Review on the new A3 App

Do you use a structured Problem-Solving approach in your Sales and Marketing? Are you using the Lean Tool of A3? Below is a short video on the subject and why you may want to consider using A3s in sales and marketing. Review on the new A3 App: Yesterday, I blogged about the new A3 Creator Read More …