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Managing Customer Value

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  • Customer Value
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  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse

Tag: ABM Marketing

How to look at things Differently

Posted onJune 15, 2013November 12, 2017

Early this week in the blog post, Lean Sales Method CAP Do, I posted a slide deck with a link to the webinar of the same name. I also included a link to this Ted video, Lisa Bu: How books can open your mind. The Ted excerpt on the video: What happens when a dream Read More …

CategoriesMarketing with Lean Category, Sales CategoryTagsABM Marketing, Account Based Marketing, differently, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel

Lean Sales Methods Webinar

Posted onMay 8, 2013November 12, 2017

During the week of June 3rd, the Business901 blog and Podcast will be dedicated to the latest thoughts on utilizing Lean Sales Methods in organizations. At the end of the week, Friday June 7th, I will host a webinar on Lean Sales Methods followed by an interactive session and a Q and A. Only registered Read More …

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, Marketing Funnel, methods, sales, Sales Funnel, webinar

Customer Centered Culture VOC eBook

Posted onFebruary 27, 2013November 12, 2017

Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. The podcast Read More …

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, centered, culture, customer, ebook, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel

The Lean Marketing – 20 Minute Plan

Posted onFebruary 27, 2013November 10, 2017

Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join  the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!  

CategoriesAdvertising Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, minute, Sales Funnel

How does Lean help Sales and Marketing

Posted onFebruary 25, 2013November 12, 2017

Looking for the next silver bullet to propel your sales effort to the next level? Do you want to post a video series like Will It Blend? by Blendtec and have your efforts go viral? Maybe you are only looking for a few buzzwords that will stay on the tip of everyone’s tongue. Better yet, Read More …

CategoriesMarketing with Lean Category, PDCA CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, sales, Sales Funnel

In Lean it’s not the Pivot, it’s the Pause that is important

Posted onFebruary 24, 2013November 12, 20174 Comments

When we set out to improve something we use some sort of process. Many of us use PDCA (Plan – Do – Check – Act) or a variation of it for incremental improvement. When we are looking at breakthrough improvement, you will find different schools of thoughts. My favorite is a variant of PDCA, which Read More …

CategoriesLean Startup Category, Marketing with Lean Category, PDCA CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, Marketing Funnel, pause, pivot, Sales Funnel

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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