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  • Customer Value
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  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
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Tag: ABM Marketing

Let’s Talk Voice of Customer

Posted onFebruary 18, 2013November 27, 20192 Comments

Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that Read More …

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, customer, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, voice

Lean Marketing methods for Flow and Pull

Posted onFebruary 14, 2013November 27, 2019

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, methods, Sales Funnel

Value Stream Mapping differs in Lean Marketing

Posted onFebruary 13, 2013November 27, 2019

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, differs, Funnel of Opportunity, Lean Marketing, mapping, marketing, Marketing Funnel, Sales Funnel, stream, value

A Customer Perspective of Value

Posted onFebruary 12, 2013November 27, 2019

The Business901 Blog is hosting an abridged version (7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop An overview of the process: Lean Marketing House Infographic Lean Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, customer, Funnel of Opportunity, Lean Marketing, Marketing Funnel, perspective, Sales Funnel, value

Understanding Structural Lean to deliver Value

Posted onFebruary 11, 2013November 27, 2019

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …

CategoriesMarketing with Lean Category, Value Stream Marketing CategoryTagsABM Marketing, Account Based Marketing, deliver, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, structural, understanding, value

Why Lean makes sense for Sales and Marketing

Posted onFebruary 10, 2013November 27, 2019

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, sales, Sales Funnel, sense

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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