Managing Customer Value
with purchase of the Marketing with Lean Book Series. Marketing with Lean Book Series available for instant download Offer Expires 1/15/2013 Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Read More …
This week was a milestone for the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison. It was released as a paperback. I want to take a moment and congratulate the authors and pass on a recommendation for the Read More …
You are either Selling or Marketing, that’s it! Why have we complicated all this with Customer Experience, Customer Relationship, Customer Development, Sales Management, Marketing Funnels and Sales Funnels? Or whatever your choice or flavor of the month you have. Few of us even do a good job of attempting to mirror the customer decision process Read More …
A few days ago, Joel Standwood posed this question on the Lean Edge. Why has the Lean movement largely failed to capture the imagination of the sales team? The Lean Edge is where invited Lean Experts are posed a question and respond with advice about it. I am thrilled to see Lean Sales and Marketing Read More …
Purposes, Processes and People are my Lean 3Ps when I am considering, designing or creating a value proposition. First of all, the typical Lean 3P Process can actually be viewed as a Lean Program Management system and is a great way to institute change within a program. However, let me put the Lean Marketing spin Read More …
Yesterday, I discussed why we must concentrate on the quality of the leads versus automation and increasing input (Lean Sales and Marketing approach to Productivity). Many organizations choose to spend most of their time and dollars on increasing the input, creating more opportunities more fresh bodies, instead of looking at their work in process. I Read More …