Managing Customer Value
I always find it interesting when Lean Organizations seek me out to help them with their sales and marketing. They typically have found me through the several zillion ways that you reach people but mainly because I am known for Lean Sales and Marketing or just Lean Marketing. I commend them that they are so Read More …
How do you captivate and engage today’s audiences? It’s simple, use multiple platforms says award-winning transmedia writer, game designer and author, Andrea Phillips. If you cannot wait for the podcast her new book, A Creator’s Guide to Transmedia Storytelling provides a fantastic introduction. Transmedia Storytelling is a story experience both for and with an audience Read More …
Give a man a tool and it is soon outdated. Teach a man how to improve a tool will stay forever. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Read More …
Lean has an infatuation with time, just look: Lead Time, Takt Time, Cycle Time, Machine Time, Process Time, Value Add Time, etc. With all this time-based thinking what it the first thing we try to do when applying Lean to Sales and Marketing? The first step involves mapping our sales cycle looking for waste and Read More …
Kevin Allen is an expert in business development and in leading companies and individuals to achieve their ambitions. Kevin is the author of The Hidden Agenda: A Proven Way to Win Business and Create a Following. He spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Read More …
Next week’s podcast is with Kevin Allen, author of a very unique book called The Hidden Agenda: A Proven Way to Win Business and Create a Following. Kevin comes across initially as someone from the Mad Men era. He worked with the McCann World Group, the Interpublic Group, and Lowe Worldwide, where he helped gain Read More …