Managing Customer Value
Author Laura Busche joined me for a conversation about startup branding. Her book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands that Read More …
Tomorrow will be a special edition of the Business901 Podcast. Lean Branding (Lean (O’Reilly)) author Laura Busche joined me for a great conversation about startup branding. Her book is based on the Lean Startup Principles. An excerpt from the Podcast: Joe: If you could give one bit of advice to someone about branding, what would Read More …
I ask Dan Jones, “What is the future of Lean?” as part of the podcast/transcription: Dan Jones on Lean. Dan is a management thought leader and advisor on applying lean, process thinking to every type of business across the world. He is the founding Chairman of the Lean Enterprise Academy www.leanuk.org in the UK, dedicated Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Connect with Me on LinkedIn and Mention the Date of the Blog Post I will send you a Free PDF of The Lean Marketing House A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the Read More …
I wrote these steps several years ago. In Monday’s post, I will update these 7 steps to my current thinking. I wonder how much has to be changed. Any suggestions? Develop a Customer Persona. Remember, though the commonality does have to be centered around your product/service, you may find out drawing a stick person and Read More …