Managing Customer Value
UBM TechWeb CEO Tony Uphoff is interviewed by Scott Vaughan on a trend that may be critical for technology marketers, Marketing as a Service (MaaS). Marketing as a Service has some interesting connotations. First thoughts might be directed towards outsourcing. Which may be the more traditional way of thinking about Marketing as a Service. I Read More …
Before the podcast, Design Think Your Way to Sales with Régis Lemmens,at Sales Cubes, we had a discussion about applying Service Design Thinking, Scrum and Agile to sales and marketing. The conversation turned into a discussion about this drawing on my website. It is reflective of a Scrum sprint. Scrum is an iterative, incremental framework Read More …
Having a little fun this week and offering the Marketing With Lean 5 PAK as a contest on Facebook. After every 50 likes I will randomly choose a winner. Next Winner chosen at 500 Likes Be Eligible to Win Marketing With Lean 5 PAK
The original seven wastes (Muda (Japanese term)) were defined by Taiichi Ohno, the father of the Toyota Production System. These wastes have been often been redefined to better fit new organizations, industries, or external pressures. One redefinition of these wastes for service operations by Bicheno and Holweg (2009) is as follows: 1. Delay on the Read More …
Sprinkled throughout my website you will find these Infographics on Lean Sales and Marketing. However, I have never shared them as a set and thought they would make a nice collection. Lean Marketing Bundle of InfoGraphics from Business901 Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up Read More …