Managing Customer Value
Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom Read More …
John Janstch of Duct Tape Marketing wrote a great blog piece today and I copied it with permission to my e-mail list. An excerpt from the piece: “Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of Read More …
How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …
Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs. Ask your self these questions: Identify your major competition on both a regional and North American basis. Explain Read More …
Once I became a Duct Tape Marketing Coach, needless to say, I was indoctrinated into the world of blogging. Joh Jantsch’s blog is a favorite of Small Business and is critically acclaimed by Forbes and others. Though I first blogged several years ago, this year will be me first in truly being a blogger. As Read More …