John Janstch of Duct Tape Marketing wrote a great blog piece today and I copied it with permission to my e-mail list. An excerpt from the piece:
“Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of finding. People are still looking for solutions, trying out new services and buying things they want, they’ve just changed how they go about doing it. In a way the control of message consumption has changed with it.”
If you have not read it, I encourage you to do that. If you read it in my e-mail please leave a comment here, I would appreciate sharing what my people think about it. Also feel free to copy and paste your comment on John’s blog.