Managing Customer Value
You are either Selling or Marketing, that’s it! Why have we complicated all this with Customer Experience, Customer Relationship, Customer Development, Sales Management, Marketing Funnels and Sales Funnels? Or whatever your choice or flavor of the month you have. Few of us even do a good job of attempting to mirror the customer decision process Read More …
A few days ago, Joel Standwood posed this question on the Lean Edge. Why has the Lean movement largely failed to capture the imagination of the sales team? The Lean Edge is where invited Lean Experts are posed a question and respond with advice about it. I am thrilled to see Lean Sales and Marketing Read More …
Purposes, Processes and People are my Lean 3Ps when I am considering, designing or creating a value proposition. First of all, the typical Lean 3P Process can actually be viewed as a Lean Program Management system and is a great way to institute change within a program. However, let me put the Lean Marketing spin Read More …
Yesterday, I discussed why we must concentrate on the quality of the leads versus automation and increasing input (Lean Sales and Marketing approach to Productivity). Many organizations choose to spend most of their time and dollars on increasing the input, creating more opportunities more fresh bodies, instead of looking at their work in process. I Read More …
Not all the answers are here, but they could be.
In a recent tweet from @Kevin_Meyer he expanded on a comment that he left on a Lean Blog about ISO vs Std Work . His tweet said, What I forgot to mention is that the job breakdown aspect of TWI became our engine of kaizen. A little different than the norm. I intended to respond Read More …