thru Adaptive Marketing Practices
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …
In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …
Many think that Value Stream Mapping is for the Lean people and Process Mapping is for Six Sigma. I was surprised by the answer to a similar question that I ask Ben Graham. Ben is President of The Ben Graham Corporation and author of the book Detail Process Charting: Speaking the Language of Process. I Read More …
Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing. And, I have written a lot: Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Read More …
I always find it interesting when Lean Organizations seek me out to help them with their sales and marketing. They typically have found me through the several zillion ways that you reach people but mainly because I am known for Lean Sales and Marketing or just Lean Marketing. I commend them that they are so Read More …
How do you captivate and engage today’s audiences? It’s simple, use multiple platforms says award-winning transmedia writer, game designer and author, Andrea Phillips. If you cannot wait for the podcast her new book, A Creator’s Guide to Transmedia Storytelling provides a fantastic introduction. Transmedia Storytelling is a story experience both for and with an audience Read More …