Customer Perspective Marketing Funnel
The Mirror Marketing eBook describes an alternative way of looking at your marketing funnel…from your customer’s perspective. Please contact me for a copy.
Tag: Account Based Marketing
Mistake Proofing your Marketing by using Poka-Yoke
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. The download is no longer available. Related Posts: Agile, Read More …
Does your customer know why you do it?
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. In 2009, Read More …
Understanding Your Customer’s problem
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …
Have you taken the path of your customer?
One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing Read More …
Have you listed all your delivery processes? What did you learn?
Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a Read More …