Managing Customer Value
So much has been written about Buyer Personas, Empathy Maps, etc., I have resisted sharing how I create mine. I am not sure that I can add anything new, but a slightly different perspective may be worth something. I have found most Personas as an exercise that is seldom done in the sales and marketing Read More …
This Business901 Podcast featured Patrick Waara talking about Xerox’s use of Agile techniques. Pat has been with Xerox for nearly 25 years teaching Lean, Six Sigma, and Agile techniques to Xerox’s software development community improving their software development capability. Our conversation originally was designed to discuss swarming and Lean problem solving. However we ventured off Read More …
Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach . In the broad sense the duties of this position should include: Content – this one is Read More …