thru Adaptive Marketing Practices
I consider that we are now in a relational economy. Most products and services have been commoditized and we only derive value through the use of them. The organizations that understand this design their products/services so that they get paid through the use thereby providing the ultimate value proposition. For more information consider viewing my Read More …
The DevOps movement is shifting the focus away from separate departments working independently to an organization-wide collaboration — a “systems thinking” approach. It’s about addressing all the work as a whole, versus looking only at the bits and pieces, or only looking at capital versus expense. It’s about work flowing across functions (versus lurking in Read More …
Most of us agree with a statement like this: Innovating in services is the escape route from the commodity trap and a solution for growth, giving firms a significant competitive advantage. As they innovate into the future, companies must think beyond their products and move outside their own four walls to innovate. –says Henry Chesbrough’s, Read More …
The thought process that I try to embed in Lean Service Design can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Seldom when you search (like never) the index of books on Design for Six Sigma, Lean Read More …
After reading Art Brynre new book The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company, you will wonder why it took Art so long to write a book. The way I see it there has been a lot of people making money talking about Lean but Art chose Read More …
The other day, I wrote about all the Maps in Service Design. Right or wrong, there has to be a reason we like all these maps. I think the idea of doing one is attractive to most but after starting the process many people get hesitant, the questions get hard. Whether we are mapping in Read More …