thru Adaptive Marketing Practices
In the 1990s, we were led by the process methodologies of Lean, Theory of Constraints and Six Sigma. Better, Faster, Cheaper was the mantra. The goal was to gain a disproportionate advantage by leveraging internal resources to their fullest advantage. Many of us are finding that faster, better, cheaper is not the game changer that Read More …
Next week the Business901 Podcast guest is Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. This is an area that is often under-utilized as a marketing weapon. Marketing though largely responsibly often chooses to concentrate on Innovation and Branding. Utilizing Contextual Pricing will open Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. In most traditionally managed companies Sales and Marketing are treated as an independent entity tasked with increasing sales volume – Read More …
Storytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers. This video is a little long but an Read More …
My podcast, An Inquiry into the Meaning of Making this week was with Seung Chan Lim, nicknamed Slim. We discussed his journey and finally his project, Realizing Empathy. Realizing Empathy is a project that asks what it means to make something, how it works as a process, and why it matters to our lives. Slim Read More …
The transformation of Lean into Sales and Marketing has a few subtleties and one of them is the way you go about solving problems. The typical Lean Thinker goes about solving a problem very systematically using a variety of processes such as A3s, PDCA, 8D or DMAIC, etc. They are all based on the scientific Read More …