thru Adaptive Marketing Practices
Rob Doctors was interviewed in the Business901 podcast, The Irrelevancy of List Price. this is a transcription of the podcast. Rob is a co-author of Contextual Pricing: The Death of List Price and the New Market Reality. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing Read More …
In preparation for this Dwayne Butcher of the hosting organization, Lean Frontiers wrote this in a recent newsletter: Marketing activities such as developing promotion programs, branding, developing ads and writing copy are seen as creative processes that don’t lend themselves to systematization without losing the ability to think outside the box. Most efforts to improve Read More …
Mark Tamis @ marktamis.com recently presented at the Selfservice Company UG and below is a copy of his slidedeck via slideshare. A blog post of Mark’s, Go With The Customer Flow is an insightful read. Read the entire thread to include the comments And…watch the video at the end of the blog post- exhilarating for Read More …
In next weeks podcast, I have David Kasprzak, of the popular blog, My Flexible Pencil discussing ROWE a concept developed by Jody Thompson and published in her book, Why Work Sucks and How to Fix It: The Results-Only Revolution. An excerpt from the podcast: Joe: That’s a very interesting point, because that’s what always frustrates Read More …
This is a transcription of the Business901 Podcast, People & Process Drive Profit Podcast with Vivian Hairston Blade, Founder, President & CEO of Experts in Growth Leadership Consulting, LLC (EiGL Consulting, LLC) based in Louisville, KY. Open publication Vivian is a recognized expert, keynote speaker, trainer and executive coach in the principles of Customer Experience, Read More …
Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality was my guest on the Business901 Podcast. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing is more than just an issue of margin and production costs, Read More …