thru Adaptive Marketing Practices
I asked Dr. Reldan”Relly” Nadler, a leading psychologist and Executive Coach a question about teamwork and when there is not a clear cut leader within the team. Dr. Relly, focuses on developing and providing cutting edge Emotional Intelligence tools, and strategies for CEO’s, Executives, leaders, managers and their organizations and teams. His book, Leading with Emotional Read More …
Judith Pauley: When we want people to hear what we have to say it certainly helps to speak to them in the way they prefer to be spoken to, and that’s the bottom line. Knowing what each personality type is, knowing what the personality type of the person you’re communicating with is, and using their favorite Read More …
Juliana Casavan is a Training Manager at Purdue Foundry where she creates and facilitates workshops that concentrate on the first step of looking at a business and helping them identify their value proposition. Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways Read More …
When Applying Lean to Sales and Marketing many companies try to use traditional approaches and use the typical segmentation strategy. I like to organize the Structure of Lean in sales through the path of SDCA, PDCA and EDCA. This is a quick summary for part of a webinar, I did for Lean Frontiers the other Read More …
Joe: Well, in a startup world, where you’re kind of always marketing towards customer development and product market fit and, we stay pretty focused in that. Is there an ‘Aha’ moment for a company or a time when we start shifting gears and start thinking about their brand? Laurel Mintz: I think that that’s a Read More …
In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a customer seemingly can find any product at any time for any price, and you can’t take the statements literally but there’s a little bit of truth in that. Have you seen Read More …