Managing Customer Value
David Shaked of Almond-Insight discusses his book, Strength-Based Lean Six Sigma: Building Positive and Engaging Business Improvement. in a podcast last fall but it was actually the 2nd time David appeared on the podcast. The first time served as a great introduction to me on his Strength Based Approach to Lean and Six Sigma. In Read More …
In a recent blog post and several others, Increase your Innovation Capacity: Manage your Sphere of Influence, I contend that the typical tools such as marketing funnels, customer journeys or sales cycles limits us to Goods-dominant logic (GD-logic) thinking and prevents us from viewing from the perspective of Service Dominant Logic (SD-Logic). If that is Read More …
You may remember David Shaked of Almond-Insight from a previous Business901 Podcast, Strength–Based Lean and Six Sigma. David just finished his book, Strength-Based Lean Six Sigma: Building Positive and Engaging Business Improvement and will be my guest next week on the podcast. David is a Master Black Belt formerly with a large global corporation (Johnson Read More …
In the Outcome-Based Mapping approach, we view the outcomes as the central part of our theme. We recognize that a change of behavior must occur for us to achieve our goals or make the desired impact that wish to obtain. In traditional sales and marketing we can develop the simplest of all marketing funnels based Read More …
I use to believe that marketing funnels, value stream maps, process mapping and to some extent customer journey maps would work in present day sales and marketing processes (Value Stream Mapping should be left on the Shop Floor). I am not saying they won’t, but I have taken a completely different approach over the past Read More …
Mattias Skarin works as a Lean and Kanban coach, building systems that enables you to cut time to market and improve quality. He has helped several software teams deliver with confidence, scaled Scrum over multiple teams (cutting game cycle time from 24 months to 4) and improved life at operations using Kanban. He is an Read More …