Managing Customer Value
Even within the realm of sales management, it’s important to recognize the interacting dimensions that must be managed to link selling effectiveness with strategy. – Excerpt from the book, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Excerpt from tomorrow’s Business901 podcast with the author Frank Cespedes: Joe: Well, I guess I’ll start where Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Systems Thinking I organized this stack on Systems Thinking and it includes interviews on Dr. Deming, Peter Scholtes and Brian Joiner. I ended up with 16 publications in the stack at the time of this publication. Stacks are a new Read More …
I want to mention that you used some traditional methods or practices. I mean the vital few, Balance Scorecards, SWOT. It was a tool with kind of a different concept. It was like you modernized all those things to 2015. It wasn’t that you took the crux out of it, you know the main ingredient Read More …
Paul Butler is one of the authors of the new book, Think to Win: Unleashing the Power of Strategic Thinking. At GlobalEdg. LLC, Paul accelerates the development of leaders and organizations that require them to create and lead high performing cultures. With over 30 years of experience in the public and private sectors, he is Read More …
You expand on the use of questions, and that leading with the questions approach. That approach sounds good, but it’s not the easiest to do. I think it’s hard. You think it’s just going to be a natural process of asking those questions, but it’s extremely hard to do and especially I think when you Read More …
I have been pretty vocal in the past about using Value Stream Mapping, Value Stream Mapping should be left on the Shop Floor, and along with a couple other blog posts, Shaping your Customers Vision and Kill the Sales and Marketing Funnel. I think these types of tools lead us down a precarious path when Read More …