Managing Customer Value
In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today’s podcast, we looked at the tactical practices and how they related not only to a political campaign but to a typical business marketing campaign. Derek A. Pillie has served public and political Read More …
Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider Read More …
According to social media analyst Charlene Li, selling a product is much like selling a candidate. The best approach is tap into your core group of supporters, empower them to evangelize on your behalf and then let go! Li says that the rise of social networks has impacted the way politicians communicate with their base Read More …
Verna Allee, CEO, ValueNetworks.com, reflects on the growing interest in understanding business processes as networks and how value network modeling provides a fresh approach. I encourage you to watch and learn more. People banter about the terms of Community, Collaboration and Co-Creation with little thought on what they mean or what structure it takes to Read More …
I had the pleasure of discussing the mission and expertise of the Juran Institute, Inc. with their CEO, Joe DeFeo. The Institute provides research and pragmatic solutions to enable organizations from any industry to learn the tools and techniques for managing quality and performance excellence. As a result of this discussion, I think you will Read More …
At TED@MotorCity, Lisa Gansky, author of The Mesh talks about a future of business that’s about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries — from music to cars — show how close we are to this meshy future. Great Line: “We are more connected Read More …