Managing Customer Value
Corporations can no longer prosper in a system designed for excess demand. The simple fact is that supply exceeds demands in most cases. You must challenge yourself to think about business differently. There are companies that have prospered during these times. Consider Wal-Mart, Toyota, Amazon, and Southwest Airlines. They have advanced where others have simply Read More …
Yesterday I did a blog post, Marketing with A3 – Declining Workshop Attendance (left side). Today is the right side of the A3 or the Do-Check-Action side. (Sample A3). Below is an example and the completion of this problem solving A3. Marketing with A3 A3 Problem Solving Report Overview from yesterday: Control #: 10-2300 Team: Read More …
Many times when creating an A3 (11” x 17” paper size) it is just easier to use a couple of 8 ½ x 11 pieces of paper. What I really like about it, is that it separates the planning side from the Do-Check-Action side. (Sample A3). It is also very symbolic. Even if someone jumps Read More …
How do you start using A3 thinking in you Marketing? The best way is to start is by solving your own problems. Take an A3 form (proposal, status or a problem solving report) and start writing. Let yourself be the audience and decide what is important and what is not. It is no different as Read More …
Most marketing centers on providing a solution for our customers. Everyone has a solution and just about all of them can be made to work for you, sound familiar! But is there anybody out there that can adequately define the problem? The definition of the problem is more important than the solution. We have always Read More …
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question about internal and external consultants. He spoke highly of each, gave practical common sense answers on when to use them and sold nothing! He caught my attention and I went surfing. Read More …