thru Adaptive Marketing Practices
In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. How Read More …
Review the video to see what TQM expert Craig Crook has to say about Lean Six Sigma. Technorati Tags: Lean Six Sigma ,Six Sigma ,Manufacturers ,Quality ,Marketing ,Manufacturer Marketing ,Lean
Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …
A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics: 1. 80% of all sales are made only after 5 or more contacts 2. 48% of all salespeople give up after the first contact 3. 25% give up after the 2nd contact 4. 17% give up after the Read More …
I am becoming a big, big fan of Nancy Duarte’s material. She has made my presentations better! What more can I say. If you give any type of presentation take a look at the link for the last webinar below. Good Stuff. The book Slide:ology is pretty good too. The last webinar I did for Read More …
You GOTTA Know this – Voice mail messages can be a useful selling tool or a major setback to your sales efforts, depending on how you leave or receive them. Here are a few tips that may help your effectiveness when leaving a message. Prepare what you plan to say before you leave a Read More …