Applying Value Stream Concepts

Jim Luckman has had the unique experience of leading three separate lean transformations, as a Plant Manager, as a Director of a Research and Development Center, and as a CEO of a small start-up company. During the podcast, we discussed Value Stream Mapping and delved into Value Stream Concepts as they applied to Lean and Read More …

Key Marketing Concepts from Korean War

From Wikpedia: Boyd’s key concept was that of the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s Read More …

Where is the off-line marketing concepts

  I think is very important for off-line and online presence to be similar if not exactly the same. We hardly can brand ourselves to much. 2 leading advocates of the Social Media have opinions of this today: Read John Jantsch’s Blog today for background. Read Kyle Macy’s recent post today for background. But I Read More …