Managing Customer Value
David Skok, a five time serial entrepreneur turned VC, at Matrix Partners presented this at a HubSpot Webinar last week together with Mike Volpe, the VP of Marketing at HubSpot.This video is 60 minutes long and well worth the time. A little promotional for Hubspot but in my opinion Hubspot is a quality product and Read More …
This is my presentation on Lean Sales and Marketing at the ASQ Columbus Spring Conference. The notes, I used are with the slides. I have to admit though, that after the first slide, I never looked at the notes at all. I also included link to download the entire PDF. The notes are a little Read More …
I find the Systems2win Company a fascinating story. They provide a standardized set of easy-to-use Excel templates for business process improvement primarily for the use in the Lean and Six Sigma methodologies. The range and the depth of detail and training in these templates are truly remarkable. Their tag line is “Continuously improving tools for Read More …
It is not a disguise it is reality. Your marketing department should be investing many of their resources in capturing and building a structure for knowledge management. It is the core competence of your organization. If you look at the sole purpose of a Lean Marketing department it is disseminating pertinent information to the customer Read More …
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to install a process. Very few people take on the challenge of bringing continuous improvement to sales and marketing and one of the reasons it is so difficult is that sales always Read More …
Certainly in these days of information overload and web analytics we have more information than ever before to make our decisions with. I believe that this data is extremely important and needed to manage your company and your marketing. This data along with most financial data is all past tense. It tells a little of Read More …